Customer Stanislav is one of the founders of an online store selling tires and wheels for cars. I applied in October, just in time for the replacement season for winter tires and urgently needed to assemble a large semantic core for the entire list of goods (about 35 thousand units). And make a launch in Yandex.Direct and Google Ads.

Task: Snatch as much traffic as possible from PPC

Step 1: Since the work was to be done with a large volume of the semantic core, I compiled a MindMap to make it easier to distribute the directions of semantics.

Step 2: After parsing, we got about 200,000 keywords broken down by products, seasons, destinations, and warmth. Now it’s all good, I had to transfer it to my account for a long time 🙂

Step 3: The budget was 3 thousand $. per month, but an important nuance, it was necessary to get cheap traffic, the expensive one was not interesting, because our main goal is to get more visitors to the site

Step 4: The launch was massive, all advertising campaigns of 2 search engines (Yandex Direct and Google Ads) went into battle at the lowest price.

Step 5: Then, after the first launch, I had to analyze all this and tweak the result to the desired one, where I had to tweak the conversion to applications, and somewhere I had to add traffic, to popular products

Results:

Yandex Direct For 2 months
78023 clicks = 5400 $ (average click 0,07$)

Google Ads in 2 months
37461 clicks = 3400$ (average click 0.09$)

For 2 months, 1850 clients received, with a minimum check of 90-120$.