Pet Shop

Online store with goods for animals

Task: Improve the current result by at least 2-2.5 times (with the same budget)
It was for 4,52$ - 273 orders
It became for 3,86$ - 367 orders
Customer price - 10,53$

The customer, Alexander (an online store marketer), turned to him with a request to audit the current advertising campaign in Google.Ads, because he was not satisfied with the result of some product positions. After the audit, their management made decisions about the processing of Advertising campaigns from scratch.

Task: Improve the current result by at least 2-2.5 times (with the same budget)

Step 1: At my request, FID was provided in excel, a complete list of goods, divided into sections. This is done for a convenient study of the semantic core for each item of the product.

Step 2: Since it was necessary to launch advertising campaigns immediately upon readiness, I was provided with a product priority list. Now there was a clear plan of action.

Step 3: A total of 21,356 keywords were collected. Which, as a result, were distributed by directions (categories of goods).

Step 4: The budget was laid 4500$ per month. In the first month, you need to get a result no worse than the previous RK. And then, as a result of conducting, to achieve the desired KPI.

Step 5: The launch was carried out in stages, because of this, it was not possible to achieve the desired result in the first month: