Task: Increase the number of applications and try to reduce the average. cost per conversion, with the same budget.

The owner of the business for the production of conveyor belts applied for an audit of an advertising campaign in Yandex Direct. Previously, the setting was made by him personally, with the help of courses.

Step 1: It is very important to determine what is wrong with the current advertising campaign and why there is no desired result. I did an audit and realized that there are a lot of unfinished basic things in setting up current RK. The main ones are:

• Added a small number of minus phrases
• Missing: clarifications, 2nd title, display link (which directly affects the CTR of ads)
• The semantic core was randomly scattered across all campaigns (it is impossible to manage campaigns normally)
• There was no retargeting, which also directly affects the reduction in the cost per conversion (with which we can advertise to users who were already on the site)

A lead is an application from a visitor to your site, that is, it is your potential client. A lead can be an application or a targeted call, a purchase, a file download, a left contact, or another type of interaction that is not aimed at achieving the ultimate goal of your web resource. Lead generation is the receipt of leads with payment for the result, in other words, contextual advertising with payment for leads.

1. The pawnshop provides citizens with short-term loans secured by movable property intended for personal use.
2. Pawnshop’s clients are capable and sane citizens of the Republic of Kazakhstan and other states who have reached the age of 18.
3. To receive a microloan, the Client must present the original of one of the identity documents: